Webmar 10, 2023 · a marketing information system, or an mis, is a system for gathering, storing, analyzing and distributing valuable marketing data to help marketers make. Jobber (2007) defines it as a system. A computerized system that collects and organizes marketing data on a timely basis to provide information for decision making.

According to the text, if during the marketing research process additional. Weba marketing information system (mis) is a management information system (mis) designed to support marketing decision making.

Marketing Information Management & Systems | Smartsheet

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